About Sarah Liddle

That’s me, Sarah Liddle
I’m a professional doer of things that need doing but I also know that many small business owners like to do things themselves, or at least understand how it’s done before handing the task over to someone else, so I also offer mentoring and training to small businesses, mainly in the rural sector.
And you’ll find me down to earth, honest, dependable, competent and straight talking.
If you want to concentrate on doing whatever it is you do, I can do the essential back-office business management and marketing tasks that need doing for your business to be successful.
I’m based on the Staffordshire/Derbyshire border, but that doesn’t matter as I prefer to work virtually.

Don’t be put off if you’re not in one of these sectors though. If our values are the same and we talk the same language, I’m sure we’ll work well together.
I’m not one of those people who will tell you what you ought to be doing, I think it’s vitally important that the services I provide and the solutions I suggest work for you – and for me if we’re working directly together.
And it’s important that we’ll be able to work well together, so as I generally work remotely and we may not meet regularly, except perhaps on Zoom, you may find it useful to read my DISC behavioural profile. This gives you a good idea of my behavioural style, how I work, what motivates me and my personal qualities. Please contact me if you’d like a copy.
Down to earth, honest, dependable, competent, straight talking
I like to go the extra mile. I was rated as ‘exceeding expectations’ in every annual review while working at Derby Uni. And I once rescued a rare White Park calf from a silted-up mill pond while dressed as a Georgian dairy maid – the hessian skirt was ideal for keeping both me and the calf above the silt. I’m a country girl born and bred and anyone that knows me wouldn’t be surprised at this story.
I’m a bit of a paradox, really. Some would say I’m a bit old fashioned – I like to live by the seasons, observing the waxing and waning of the moon, the cycles of the natural world and choosing locally produced fresh food as much as possible. But I’m also a bit of a geek and I’ve always loved technology – from my first Sinclair ZX81 computer to the sophisticated online apps and systems we have today.
It’s easy to become overwhelmed in today’s world – by the technology that should be making life easier for you, by the 24/7 society in which we live, by what other people think, by the western world’s definition of success…
All these things, and more, can make your working life so much more difficult and tip your work-life balance the wrong way so my aim is to work with you to find simple, workable solutions to your business challenges so you can get on with whatever it is you do knowing that your business is working for you not against you.
